The Captain’s Ride is a challenging charity cycling event for the Steve Waugh Foundation, raising funds for the 400,000 children throughout Australia affected by rare diseases. Sporting legend Steve Waugh would lead a group of 70 riders on an enormous six-day 701km event from Mittagong to the peak of Mt Kosciuszko. The children he supports are unable to participate. Havas engaged us to develop, build and manage a world-first ‘Riderless Bike’ that allowed them to feel part of the ride.