Lynx Anarchy was an art installation created to promote Lynx’s first scent for females. The installation used LED screens and polarised glasses to change what at first glance, looked like several white glowing windows in a Surry Hills terrace to wild images of girls and guys unleashing their inner anarchists. This transformation only happened once the viewer had connected with the brand, all seemed quiet until you put on the Lynx glasses and the all the Anarchy going on inside the house was revealed.