Hidden Graphics is a technological and design innovation created for Mountain Dew. Developed with an innovative use of laser etching and acrylic epoxies, a brand new type of skateboard was designed that looked blank at first and then once chipped away by grinding and other skateboard tricks, revealed an untouched and permanent design underneath.

The skateboard was created to tie in with a documentary film, following the creation of the board and award-winning skater Chris Wood, as he becomes the first skateboarder to use it.
[Patented Technology]